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Monday, February 16, 2009

What all Google killed?

Recession: What all Google killed


Google has often been extolled for its product innovations. However, it seems slowdown has cast its shadow on the company's `innovation spirit' too. The search giant, who is taking a harder line on managing expenses as the recession curbs spending on online ads, has been almost on a shutting spree. The past six months witnessed the company pull the plug on as many as nine of its new products.

Several of these causalities include products launched with lot of fanfare like Google Lively, which was widely believed to be the company's answer to Second Life.

Here's looking into the products/services Google has dumped in the last few months.

Broadcast radio ad business
Broadcast radio ad business

Google Inc has abandoned its efforts to sell advertising for broadcast radio stations, acknowledging that the three-year project has failed.

The leading Web search company said that it plans to sell its Radio Automation business, which created software to automate broadcast radio programming, and phase out its Audio Ads service.

The move will likely result in up to 40 people being laid off, Google said. Google has been re-appraising initiatives intended to expand its income beyond Internet advertising, which accounts for more than 90 per cent of total revenue.

Advertisers will continue to be able to use Audio Ads until May 31, the company said. Google -- which had 20,222 full-time employees as of December 31 -- would instead focus its efforts on placing ads on streaming audio over the Internet, according to company's vice president of product management, Susan Wojcicki.

Google plans to continue investing in its television ad business. It also is seeking ways to sell more advertising on online audio services, which younger audiences are using.
Google Lively
Google Lively

In July 2008 Google launched Google Lively, a 3D virtual reality service, with much fanfare. Four months, and Internet giant's take on Second Life ran out of fuel. Google announced that it is discontinuing Lively by the end of the year.

The shut down reflected Lively's inability to stand out from the rest of the virtual reality crowd. Lively was Web-based and allowed anyone to set up virtual spaces, such as rooms, that could be embedded onto blogs or Facebook pages.

Google management concluded that it needed to sharpen its focus on its primary business of Internet search and advertising as the company's revenue growth showed signs of a deteriorating economy.

"We've also always accepted that when you take these kinds of risks not every bet is going to pay off. It has been a tough decision, but we want to ensure that we prioritise our resources and focus more on our core search, ads and apps business," Google wrote in a blog post.

According to the blog, the employees working on Lively were reassigned other jobs after the service shut down. The pack of virtual worlds is led by Second Life, where people deploy animated alter egos known as avatars to pursue digital fantasies.


Dodgeball
Dodgeball

Dodgeball was a company that Google acquired in May 2005. The location-based meeting service allowed users to share their current locations using SMS messages. Come January 2009, the company announces that Dodgeball will be shut down "in the next couple of months."

Here goes the closure announcemet: "Google has decided to shut down dodgeball. I know this is kind of a bummer, but the site has been in maintenance mode for a while now, and it's just time to shut it down for good."

"We're planning on doing this in two stages. Everything will continue to function as-is until the end of February (can anyone say shutdown party?). At that point, we'll turn off the SMS service and the site will enter read-only mode. We'll leave it like that for about a month giving you time to save or export any of your data that you might want to keep. Sometime around the beginning of April we'll shut the site down for good, delete all the user accounts, and the associated data."

Incidentally, Dodgeball founders quit Google in April 2007. Both were reportedly unhappy with the way Google was handling the service and blamed Google of apathy.

Mashup Editor
Mashup Editor

The online mashup creation service by Google has too become a history now. The company plans to phase out the service in next six months. The service, which was in private beta, is being replaced by App Engine. It was direct competition for Yahoo Pipes and Microsoft Popfly.

Google in a blog post wrote, "we will be shutting down the Mashup Editor in six months. While it is always hard to say goodbye to a product, when we launched the Mashup Editor as a private beta last year, we did so to better understand the needs of you, our developers. And you spoke, and much of what we learned together is now a big part of App Engine, the new infrastructure for hosted developer applications. We look forward to working with you in the migration to App Engine, and can’t wait to see what you build."